CULTURE ON A BIG SCREEN

G L O B A L . F I L M & C U L T U R E

giphy.gif
SOURCE: https://giphy.com/gifs/television-happy-qC5abwZ54KV6U/

It is undeniable that the media has an impact over our society as it tends to shift and influence us in our everyday lives. One of these media platforms happens to be the recognisable hype which is filmography. Although, as beneficial and widely acknowledged as filmography is, in some countries it continues to blur the boundaries between modern and traditional, high and low culture, and ultimately starts to deny these countries of the rich national and global cultural lessons films can offer. There is, however, an alternative which can allow countries to produce their own films, letting them create a window to promote a cross-cultural understanding around the world, through the use of filmography. These films are known as ‘Global Film’.

The first example of a cultural Global Film phenomena would be the films that are produced through Nollywood, which is a low-budget film industry that was emerged in Nigeria during the early 1990s. It originated from the Yoruba travelling theatre tradition, and later by the urban Igbo natives. Since the year 2000, Nollywood films had been becoming more and more successful through its unique use of medium of the visual culture of Africa and their artistic views in the world cinematic expression as a whole. Their films are known to draw on traditional character traits and situations that are known to be popular to their culture, using a mixture of melodrama and corruption as a motif.

nollywood-movie-posters.jpg
SOURCE: http://joinville.se/nollywood-nigerian-film-industry/

Another example of a Global Film spectacle would be through Korean Cinema. Nowadays, the Korean media industry has become very popular, this is evident when, Woongjae Ryoo, states in his article ‘Globalisation, or the logic of cultural hybridization: the case of the Korean wave’,

South Korea has become the largest film industry.

Unlike Nollywood, where their films have never been released in theatres due to not having a big budget, Korean Cinema has high income levels, as well as, high production values, allowing them to be able to promote their films more and making them much more popular to other cultures.

This sign of popularity can lead to more influence over other cultures, opening up arguments and site of resistance. An example could be shown through this clip that’s from the animated series ‘Rick and Morty’:

As obviously presented, this television show is using humour to playfully mock American politicians, and the American culture.

But do only Americans do this?
The answer would be no, they are not. Every culture that is a part of the film industry, uses this platform of filmography, to create their own type of resistance that is enclosed to their culture only. For instance, Nollywood films are specifically made for the people of Nigeria, making their films much more appealing and relatable to their culture. If a person who is foreign to their culture watches a Nigerian film, they would find it hard to watch as it is very different from what they are used to seeing on television, creating a barrier between the cultures. This is because not only do their cultural beliefs differ, but also their senses of humour and views of what is popular. Their technology is also much more outdate than most countries, and their views on aesthetic is different, allowing them to create their own site of resistance in their own way, using their own leverage.

Each country is a manifestation of media platforms that are formed by filmography, or more specifically, ‘Global Film’. It lets other cultures to create their own versions of storytelling, further allowing them to continue shaping the cultural societies around the world and individual’s views on life.

R E F E R E N C E S:
‘Nollywood: spectatorship, audience and the sites of consumption’ 2007, Postcolonial text, vol. 3, no. 2, pp. 1-21

Ryoo, Woongjae 2009, ‘Globalization, or the logic of cultural hybridization: the case of the Korean wave’, Asian journal of communication, vol. 19, no. 2, pp. 137-151

Advertisements

STUCK INTERNATIONALLY

T H E . P R O S & C O N S . O F . S T U D Y I N G . A B R O A D 

source.gif
SOURCE: https://giphy.com/gifs/stars-idea-brainstorming-TDMOuEpQcLbAk/

In my many years of schooling, besides the conspicuous, easily forgotten topics of math, science and English, I have learned two things:
Number 1. School sucks. This one is obvious, as it is a universally acknowledged truth that school sucks.
Number 2. Thankfully, there are ways to make it not suck, and one of these ways would be the “studying of overseas”, which is a topic that I am going to further explore in just five hundred words.

It is believed that studying abroad is a very beneficial experience for students, as it allows them to have the opportunity to understand a foreign country’s culture and beliefs, whilst still being able to continue learning, maybe even better. International Education offers many life-changing qualities, either for academic purposes, future careers and intercultural, personal and social changes of a student. Students would be able to experience and discover the incredible outlook, customs and activities of other countries, enabling students to experience the different styles of education, that they would not be able to learn in their home country.

And because words aren’t enough:

However, even though there are many benefits to studying overseas, just like everything else in the world, there are drawbacks.

“International Education is not the rich intercultural experience it could be.”Simon Marginson, International Education as self-formation: Morphing a profit-making business into an intercultural experience

As my class and I further analysed this topic, we also discussed the different strategies that are used by international students when they are overseas:
Multiplicity; is used when an international student tries to adapt their current abilities to the country that they are studying in.
Hybridity; which is when an international students culture identities are converged.

These strategies display that international studying can be very stressful for some students as they are forced into blending in with these other cultures, which can ultimately lead to “culture shock,” making them feel out of place and anxious as they are unfamiliar with the lifestyle of the country since it is considered foreign to them. This happens because the different mix of cultures can often not blend in well with another person’s everyday lifestyle, causing them to stress and adopt non-ethical beliefs. Eventually, this uneasiness leads to homesickness making them feel alone, and without the emotional support that they need, it makes it harder for them to cope in the new country.

This is evident in this video:

Education is critical for an individual. It has the ability to share knowledge of our world and the people living in it, allowing us to understand our society better, and even giving us the power to discover something about ourselves. We are able to have a different perspective on life through the education that is given to us. In short, education is the process of gaining information and sharing it in any way we can, and so, by studying internationally, I believe that our society would be able to learn more about the world in a more revealing way, granting countries a sense of “connectedness” and thus making our world much more multicultural.

R E F E R E N C E S:
Kell, Peter, Vogl, Gillian 2006, ‘International students: negotiating life and study in Australia through Australian Englishes’

Reddy, K. (2017). Top 22 Advantages & Disadvantages of Studying Abroad – WiseStep. [online] WiseStep. Available at: https://content.wisestep.com/top-advantages-disadvantages-studying-abroad/ [Accessed 16 Aug. 2017].

Marginson, Simon 2012, ‘International education as self-formation: Morphing a profit-making business into an intercultural experience’

International Student. (2017). 10 Benefits to Studying Abroad | Study Abroad Guide. [online] Available at: https://www.internationalstudent.com/study-abroad/guide/ten-benefits-to-studying-abroad/ [Accessed 16 Aug. 2017].

AN ANALYTICAL INTRODUCTION…

G L O B A L I S A T I O N & T H E . M E D I A

giphy
SOURCE: https://giphy.com/gifs/reaction-a5viI92PAF89q

“…a perfectly good definition of globalization is anytime anyone does anything anywhere across borders. And a perfectly good definition of media is anything people use to communicate. Those definitions work because they emphasize people and human action.” – Jack Lule, Globalisation and Media: Global Village of Babel

When people ask the question, “What is Globalisation?”, people would usually come up with a wide range of answers, when really the answer should be pretty simple: Globalisation is the media.

As an eighteen-year-old teenager who is living in the 21st century, I am very familiar with the obvious influence the Media has on our society, as it is excessively relied on by individuals to use for social interaction or for sharing news throughout the world, making it a tool that is used for everyday life. This makes our society give the media power over us, as we unknowingly allow it to change our very views on the world and even ourselves. Global communication is clearly media saturated as it offers information through the access from our virtual and global community, causing Globalisation to be driven by technologies which we know as “communication devices.”

Globalisation has been continuously shaping our economy and political and military interests. Throughout the time of colonisation and industrialisation, which was during the seventeenth and eighteenth centuries, global power networks began forming, introducing newspapers and cable systems that helped to enable the formation of communication networks, and as time went on, more and more media and communication technologies were becoming popularised. This eventually led people to believe that everyone in the world can be brought together by the power of Globalisation communication, even when people are far apart from each other.

globalisationcolourW.jpg
SOURCE: http://www.leunig.com.au/works/recent-cartoons/495-globalisation

The media thus led a formation of ‘imagined communities’, which is a term that describes how individuals create a sense of comradeship which was formed from the common interests these individuals have with other people. It is believed to have been created by the democratisation of communication technologies, which is proved by how the media and globalisation transforms something that was once “traditional” into something “trendy.” Cultural Imperialism, which comprises how one culture shares its values and ideas to a person who is foreign to the culture, is then affected as it spreads through the media rather from a direct rule or an economic trade.

Screen Shot 2017-08-07 at 10.56.01 pm.png
SOURCE: HSBC Bank Australia Limited

Ultimately, I have learnt from my week two lecture of BCM111: International Media and Communication, that Globalisation is a complex topic that is heavily affected by the media as it has the ability to impact our society socially and culturally.

R E F E R E N C E S :
Appadurai, Arjun 1996, Modernity at large : cultural dimensions of globalization, University of Minnesota Press, Minneapolis, Minn.

O’Shaughnessy, Michael 2012, ‘Globalisation’, in Media and society, 5th ed, Oxford University Press, South Melbourne, Vic, pp. 458-471